The Detroit Red Wings' new centennial logo celebrates 100 years of hockey history with a refined design. The number "100" is integrated seamlessly, with the "1" and "0" styled to echo the curves and lines of the classic logo. The design honors the team's rich heritage while marking a century of excellence on the ice.

100 Years of Hockeytown

Our new Centennial logo, united with the iconic “Hockeytown” font once etched into center ice, powerfully embodies a century of legacy, pride, and unwavering tradition—honoring the past while inspiring the next chapter of Red Wings history.

Hey Hey Hockeytown

The Detroit Red Wings Centennial celebration is here — and you have the power to choose which logo will be featured at center ice!Cast your vote now and be part of this historic moment. Your pick will take the spotlight as we kick off a celebration like no other.

Choose Your Center Ice Logo